Free Shipping on Orders $50+

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1,000,000+ Beginners Succeeded

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As Seen on Today Show

Free Shipping on Orders $50+

|

1,000,000+ Beginners Succeeded

|

As Seen on Today Show

Free Shipping on Orders $50+

|

1,000,000+ Beginners Succeeded

|

As Seen on Today Show

Excellent

4.8 out of 5

1 Million+ Happy Customers!

I Accidentally Taught 1,000,000+
People How to Crochet

(Even Though They Swore They "Weren't Crafty")

Hi, I'm Justine. Former Design Lead at Google Classroom. I couldn't crochet either. So I fixed it for all of us, and you can complete it in 3-8 hours.

8,000+ Five-Star Reviews

1,000,000+ crochet beginners loved it

Featured on Today Show

“I was that frustrated manager who needed a creative outlet. So I created The Woobles to make crochet effortless and joyful."

Justine - Chief Woobler (former Design Lead for Google Classroom)

Justine - Chief Woobler (former Design Lead for Google Classroom)

See How It Works

8,000+ Five-Star Reviews

1,000,000+ crochet beginners loved it

Featured on Today Show

First, Let Me Explain What Crochet Actually Is

Start small, repeat the motion, watch it take shape. That’s the whole trick - a hands-busy, brain-calm hobby you can complete in an afternoon.

1

Hook

2

Hands holding a crochet hook and blue yarn in process of crocheting.

Loop

3

Shape

Result

Wooble

Crochet = using a hook to pull yarn through loops to make shapes.

Think of it like 3D printing with your hands.

Or connecting dots, but with string.

The problem with traditional crochet

You start with something called a "magic ring" (spoiler: not magical, very frustrating)

You count invisible stitches

You follow patterns written like algebra equations

You need 17 different supplies

That’s why everyone quits before making anything

Start your first Wooble

8K+ Five-Star Reviews

1M+ crochet beginners loved it

Featured on Today Show

Here's How I Made It Actually Work

Start small, repeat the motion, watch it take shape. That’s the whole trick - a hands-busy, brain-calm activity you can complete in an afternoon.

Excellent

4.8 out of 5

Pre-started piece (I did the magic ring for you)

Special yarn that doesn't fray

Ergonomic hook that fits normal hands

Eyes, stuffing, needle - everything included

No craft store confusion

Four crocheted animal plushies: penguin, rabbit, fox, and chick.

THE KIT

Excellent

4.8 out of 5

Separate video for every single step

Pause, rewind, repeat 100 times if needed

Left-handed versions of everything

Text support when stuck: 838-WOO-BLES

PDF pattern as backup

The instructions

But I'm Not Creative/ Crafty/Coordinated

Start small, repeat the motion, watch it take shape. That’s the whole trick - a hands-busy, brain-calm activity you can complete in an afternoon.

Here's what people said BEFORE trying

Here's what those SAME people said AFTER

I am not a crafty person AT ALL. Always been jealous of those who could make things with their hands.

M.N.

M.N

I've tried to learn to crochet SO many times. I've tried books, videos, pictures - no go!

B.M.

B.M.

My last artistic effort was a kindergarten
macaroni self-portrait

A.Z.

A.Z.

Person holding a knitted white bunny with pink ears.

Never did anything like this in my life and turned out cute!

M.N.

In just two days from this kit I made this cute
little guy!

B.M.

Person smiling, holding crochet lion and colorful yarn sculpture.

After making one and it actually resembled the picture, I have the confidence to make more.

A.Z.

I can’t get enough of these. I thought I would give it a try - and I’m obsessed. - B.G.

Show me the woobly way

8K+ Five-Star Reviews

1M+ crochet beginners loved it

Featured on Today Show

Here's What Actually Happens When You Order

Most first‑timers finish in a day or two, then get a lil’ hooked. Here’s the play‑by‑play.

Day 1, Hour 00

Day 1, Hour 01

Day 1, Hour 03

Day 2, More!

Week 2, WOW!

Day 1, Hour 00

Everything included, no extra trips needed

Day 1, Hour 01

Oh wait, this is actually working!

Day 1, Hour 03

Wow, I really made this???!

Day 2, More!

Immediately ordered moreee after! - S.L.

Week 2, WOW!

Hi, I'm a Wooble addict 😍 - M.N.

Zero experience required.

Illustration of a shrimp in blue and white.

Pre-started piece + everything in 1 kit.

Simple drawing of a laptop with a play button on the screen.

Step-by-step

video tutorials.

Start your first Wooble

8K+ Five-Star Reviews

1M+ crochet beginners loved it

Featured on Today Show

Quick Story About Why This Exists

I was crushing it as Design Lead for Google Classroom. Got promoted to manager. Failed spectacularly. Confidence = shattered.

I was crushing it as Design Lead for Google Classroom. Got promoted to manager. Failed spectacularly. Confidence = shattered.

The face‑plant

I was crushing it as a design lead on Google Classroom.
Got promoted to manager… then promptly face‑planted.
Confidence? Cracked.

The reset

To calm the chaos, I reached for crochet.
Weeks of tutorials and patterns later, I was still lost, a tangle of mistakes and second‑guessing.


The spark

Then one day, a very lumpy penguin showed up in my hands.
Imperfect and perfect all at once.


It felt amazing.

“But why was it SO unnecessarily hard?”

Step-by-step
video tutorials

The Woobles Easy Peasy Yarn™

Crochet pattern as PDF download

4mm ergonomic crochet hook

Plastic eyes

Stuffing


Stitch
marker

Pouch to hold everything

Unlimited
help

So I fixed it:

Pre-started the hardest part

Made yarn you can actually see

Created micro-videos for every tiny step

Included literally everything needed

Turns out 1,000,000+ other people needed this too.

Now you make something cute, feel capable, and remember you can learn new things.
That's it. That's the business.

- Justine

We Can't Wooble Without You

The Woobles is a long-time dream in the making, made possible with your support ❤️

- Justine

Get your wooble kit

OUR MISSION

To inspire people to create joy

Choose your starting point

Pick based on how much encouragement you need

Pierre the Penguin

Maximum hand-holding needed

Easiest first project

3-8 hours to complete

Start with Pierre -

£23.00

Fred the Dinosaur

Ready for slight adventure

Learn color changes

3-8 hours to complete

Start with FRED -

£23.00

Beginner Bundle

Save $20

Let's skip to the obsession

4 kits, curated progression

Go all in with 4 kits

Get the bundle -

£77.00

Pierre is almost sold out (47 left today)

Pierre is almost sold out (47 left today)

Pierre is almost sold out (47 left today)

Pierre is almost sold out (47 left today)

Pierre is almost sold out (47 left today)

Pierre is almost sold out (47 left today)

Pierre is almost sold out (47 left today)

Pierre is almost sold out (47 left today)

FREE SHIPPING

On US orders over $50

Dark green shield with a black checkmark.

100% secure

Payments

Icon of a cardboard box with tape, in dark green.

14 days

to return your order

Teal speech bubble with a star inside.

78k +

5-star reviews

Some Context on Success Rate

A quick look at how beginners actually do with these kits

1,000,000+

Total beginners succeeded

92%

Five-star review rate

5 hours

Average completion time

11 y/o

Youngest successful Woobler

4 kits

Average order after 1st success

37,000

Started just this month

Raving Reviews From Our Customers

4.8
Based on reviews from 1 Million+ customers
“my very first wooble!!”
5.0
“Cutie little coffee cup!”
4.6
“SOOOO CUUUUUUTTTEEEE!”
5.0
“Here comes lord Bartholomew!!!”
5.0
“mThe Pierre-fect Kit for Beginners!”
5.0

Cutie little coffee cup!
Loved making this one. Not for beginners! Ran out of tan yarn so used blue.

Samantha
VERIFIED BUYER

So easy I made an army of narwhals!
I loved making my narwhal so much that I made some for all of my team members!

Krystal Leitner
VERIFIED BUYER

Adorable!
Needed for any Harry Potter fan although scarf color is off so replaced the grey with black otherwise love it.

Alicia
VERIFIED BUYER

The Perfect Star(t)!
I got this star a part of a bundle, and I wanted to show off how easy it is to replicate! The videos are easy to repeat for anyone worried.

Samantha
VERIFIED BUYER

3rd Wooble!
IIt’s my 3rd Wooble! So thankful for the step by step directions/videos! So helpful! Definitely gets easier the more you do!

Ashley
VERIFIED BUYER

Amazing!

This was my third Woobles and my favorite. Soooooooo cute. I’ve been hooked.

Archer

VERIFIED BUYER

Learned to crochet with the woobles kits!
I was gifted a kit for xmas & since then i’ve been hooked! it takes a couple of tries to get the hang of it.

Kim Vega

VERIFIED BUYER

AMAZING LOVE IT!

SOOOO cute i got the kraken done i hope to get the other ones done during spring break. (Did not feel like adding the eyebrows).

Xavier. G

VERIFIED BUYER

Love it!
I’m an older crafter and decided to start a craft club at my barista job. This was the best first choice for us.

Renee

VERIFIED BUYER

Adorable!

I’m so proud of my lil disco fred! this was my first time crocheting and i’m uhhh a bit hooked (lol)!

sarah

VERIFIED BUYER

Get the $30 welcome bundle

30-Day Satisfaction Guarantee

1 Million+ Happy Customers!

The "You'll Actually Finish This" Promise

14 days to complete your first Wooble or full refund.

But here's what really happens: You finish it.
You immediately want another. You show everyone. You become mildly obsessed.

Choose Your First Wooble

8K+ Five-Star Reviews

1M+ crochet beginners loved it

Featured on Today Show

14 days to complete your first Wooble or full refund.

But here's what really happens: You finish it.
You immediately want another. You show everyone. You become mildly obsessed.

Warning: Nobody stops at just one. Plan accordingly.