Our Story

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In my previous life, I was crushing it as the Design Lead for Google Classroom. So crushing it that they made me a manager.

Plot twist: I sucked at being a manager. My confidence? Shattered.

To get my mind off of work, I tried out lots of hobbies. One of them was crochet. I spent weeks piecing together YouTube videos and blogs, making mistakes, and hoping for the best.

All I could think was - what’s a girl gotta do to crochet a cute penguin, goshyarnit?! Then something magical happened. With each tiny stitch, I started to feel like myself again. Learning to crochet reminded me that I could still learn something new. That I wasn’t stuck. That maybe I could figure this whole management thing out too. That feeling you get when you do something you thought was impossible? It’s called fiero. 

That's why we created The Woobles. It’s not actually about crochet. It’s about reminding yourself that you can take on whatever comes your way. Because if you can turn a yarn ball into an adorable penguin, what else might you be able to do? So wooble with us. Prove to yourself you can learn something new. We can’t wait to see what you’ll create.

Wooble on,

Justine

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Our Mission

To inspire people to create joy.

Core Values

Fiero
Why wooble?

You chase the feeling that comes from doing great things that you’ve never done before. But you understand great outcomes don’t happen immediately - they happen with effort over time, by trying to be a little bit better every day.
Authentic
Wooble and let wooble.

You are who you are, and others are who they are, and you wholeheartedly accept that. No egos here.
Playful
Get your wooble on!

Life’s short. You create joy where you can. You appreciate the derpy, fun, and cute, because it’s worth it to bring a smile to people’s faces (your own included!)
Woobles Community

We Can't Wooble Without You

The Woobles is a long-time dream in the making, made possible with your support ❤️ We always love hearing from you. You can send any questions or feedback to hello@thewoobles.com.

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@thewoobles